Interviewing Film Maker, Ana Sophia Joanes (June 23, 2011)

Ana is eight-months pregnant. And has just given birth to a movie, Fresh (we think the proper term is release.) Ana says ” I’m ready to let this baby out into the world, but I’m not so sure I’m ready for the other, the crying-pampers-changing- 24/7-for-the-next-20-years baby”.

Making a movie might or might not be a good preparation for motherhood (filmmakers out there: comments, thoughts?) but Fresh sure changed the way Ana feeds herself during pregnancy and how she will feed her baby.  Creating the film “Fresh” has changed the way Ana now approaches life.

Fresh examines the problems and consequences of our current food system, but its focus is on the farmers, thinkers, and business people across America who are coming up with alternatives. And, although, at first glance, it may seem that Fresh is about food and agriculture, it’s really more about adopting a new perspective, a different understanding of our relationship to each other and the world. In short, Fresh seeks to empower us by showing how we are the creators of our reality, not passive by-standers to a world going nuts. And while being creators means taking responsibility for what’s happening, it also means we can change it (yes we can!).

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